After several years of rapid growth, the Chinese box market saw a sharp decline in revenue in 2016. One major factor was the mismatch between demand and supply in what would attract the audience and the movies actually brought to them. Large film studio failed to develop the potential market of migrant workers and rural farmers because of their detachment to their lives and thoughts. To revitalize the film industry, China issued the Film Industry Promotion Law in 2016 to promote the quality and diversity of movie production, with a focus on developing the rural box office. By taking a closer look at this new law, this note intends to analyze its impact on and implications for both Chinese and international participants in the Chinese entertainment industry.